Challenge

Good Return, a non-profit microfinance organisation, launched a campaign for International Women’s Day with the aim to provide business loans to 200 women in the Asia Pacific. With very little awareness, the challenge was to entice people to find out more about the great work Good Return do, drive them to the website and encourage them to make a donation.

Very few people know about the great work Good Return do, so we were challenged to entice people to find out more, drive them to the Good Return’s website and encourage them to make a donation.

Insight

Australians have given a lot financially over the last few years especially with natural disasters that have hit in recent years. We needed to show Australians can continue to give and sacrifice something small to help five people in a developing country, for instance donate a pair of shoes or dinner for two at a nice restaurant. This sacrifice can make the world of difference for women living in poverty.

Impact

Throughout March, Good Return were hoping to help an additional 200 women within third-world countries. On the 31st March this was achieved.