12 Apr 12
One of the hot topics from ad:tech San Francisco was marketing attribution. Everyone was talking about it, but very few people were doing it. Two reasons for that: Time and Effort. To get it right it takes a lot of …
11 Apr 12
Nielsen recently released their Q3-Q4 2011, US Digital Consumer Report. As per all Nielsen reports, the results are pretty mind-blowing. As a proud Gen-Y’er, I grew up on technology. Ironically, my parents refused to own a television, so naturally I …
10 Apr 12
In 2011, Google released as study showing the synergistic effects of SEM and SEO. According to the study, 89% of clicks from search ads are incremental. That is, if you removed the search ads, 89% of the clicks WERE NOT …
04 Apr 12
Absolutely – the time invested in attribution is worth every second you spend in it. Marketing attribution is all about making better decisions and understanding customers more, so why don’t more clients and companies do it? Because it’s hard and …
