Tag Archives: future of marketing

Award School – The halfway point

I started AWARD School only 6 short weeks ago. Those weeks seemed to have some how flown straight by without me even knowing. AWARD School is a special course run by the Art Writers and Art Directors Association for people …

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WiTH Collective take level 6

The decision to expand is quite daunting, but when you have people sitting right next to each other with little more than a meter between them it is quite an obvious decision.  In November 2011, we signed the lease and …

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Dick Smith trumps the daily deals sites

Daily deals sites are everywhere in Australia now. At last count there were around 823 sites dedicated to selling deals in specific locations, categories or across everything.  Initially, these daily deals sites were crushing the retailers and making it hard …

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Apple – brilliant after Christmas email

On Boxing Day (26th December), while most companies and brands are focused on sending email communications to their database promoting their SALES, Apple continues with their tactic from last year and encourages you to buy for you not even talking …

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An API future – where to next?

Websites and the Internet are constantly changing. People are becoming more vocal online, sharing everything from restaurant reviews to what they are doing at any point in time. Brands are all trying to find the best ways to connect and …

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