03 May 13
I started AWARD School only 6 short weeks ago. Those weeks seemed to have some how flown straight by without me even knowing. AWARD School is a special course run by the Art Writers and Art Directors Association for people …
12 Apr 12
One of the hot topics from ad:tech San Francisco was marketing attribution. Everyone was talking about it, but very few people were doing it. Two reasons for that: Time and Effort. To get it right it takes a lot of …
30 Jan 12
Today Justin and I are going to do our annual presentation on Digital Marketing 101 (or as I like to call it Digital Download) to the new graduates going through The Communication Council’s grad programme. There will be a raft …
23 Jan 12
The decision to expand is quite daunting, but when you have people sitting right next to each other with little more than a meter between them it is quite an obvious decision. In November 2011, we signed the lease and …
10 Jan 12
Daily deals sites are everywhere in Australia now. At last count there were around 823 sites dedicated to selling deals in specific locations, categories or across everything. Initially, these daily deals sites were crushing the retailers and making it hard …
03 Jan 12
On Boxing Day (26th December), while most companies and brands are focused on sending email communications to their database promoting their SALES, Apple continues with their tactic from last year and encourages you to buy for you not even talking …
02 Nov 11
Websites and the Internet are constantly changing. People are becoming more vocal online, sharing everything from restaurant reviews to what they are doing at any point in time. Brands are all trying to find the best ways to connect and …
