09 Sep 12
A few days ago, the semantic search engine Wolfram | Alpha (WA) introduced a new feature. With Personal Analytics for Facebook you can analyze your Facebook profile and get information about your user behavior, personalized charts, graphs and statistics. The technical term …
22 Aug 12
So there’s been a lot of hoo-ha in the media of late regarding the recent ACCC ruling against two alcohol heavy-weights Diageo & Fosters. It would seem that brands with Facebook pages are now not only liable for what they …
15 Aug 12
WiTH Collective has partnered with Banjo to help bring Bonds’ new “What’s your Shape” campaign to life digitally with an Australian Social and eCommerce first – interactive video that allows people to share and buy product directly out of the …
28 Jun 12
Shoutlet, our partner in managing social content & communities, has announced a new update to Facebook Post-Level Reporting. In Social Analytics, we’ve added a new section to Facebook reporting that includes three sets of metrics. The Posts section includes: Aggregated …
20 Jun 12
Our partner Shoutlet has announced new functionality. And it’s what every brand wants, a work around to get Facebook tabs seen on mobile! As Facebook tabs cannot be viewed by mobile users through the Facebook app or through the mobile …
19 Jun 12
EARLY MORNING READING MADE EASY! I read a lot of blogs, newsletters, articles, website and just general stuff about digital. To try, share the learnings and save people time, I’ve captured all the interesting articles below. ENJOY! New digital things: …
13 Jun 12
Facebook recently announced the integration of scheduling posts into their platform. Some people view this as the revolution of the market and Facebook taking back power from third party companies like HootSuite, SproutSocial and Shoutlet. However when you really look …
07 Jun 12
Two weeks ago I along with another two team members, Bec Badcock, and Russell Davies were set a Facebook Advertising Challenge. The Challenge was to create a campaign series of Facebook Ads that would generate the most amount of click …
29 May 12
What works best in Facebook Advertising? Last week I set a Facebook Advertising Challenge to three of our team members, Bec Badcock, Russell Davies and Cassie Smith (all pictured above). The challenge for each of them was to create a …
27 Apr 12
If you can’t beat them, why not buy them On April 10th the world woke up to a flood of announcements in their social feeds, inboxes and mainstream news sources. Facebook had acquired Instagram, the popular photo sharing mobile application …
16 Apr 12
I love looking at campaigns and sites that have been advertised while I’m travelling overseas. One brand that I’m always fascinated with is Nike. It’s interesting to see what they are doing and see how they are pushing the boundaries. …
15 Mar 12
Telling your BRAND story with a new kind of profile There’s been much talk in the past few weeks about Facebook’s launch of Timeline. Until recently, this was only available for personal profiles, however Facebook have begun the roll out …
