Shoot’n in the Hunna
28 Feb 13
I told a friend of mine that I was shooting in the Hunter last week and he replied, “What are you hunting? I didn’t know you could shoot?”. I had to clarify with him that being a farm-boy I could …
Tag Archives: digital marketing
2012 – What a year! Our 10 learnings to take forward to 2013
16 Jan 13
2012 was a huge year for WiTH Collective – we expanded into a new floor, we found some great people to work with, we started a number of new client partnerships, we learnt how to say no and we …
8 Tips To Improve Your Landing Page Conversion Rates
19 Sep 12
Landing pages are a critical part of any effective search strategy. Here are 8 tips to improve your conversion rates immediately: Set realistic goals. What is your landing page supposed to do? Do you want consumers to pick up the phone …
Advertising is easy with LinkedIn!
25 Jun 12
Recently we had an opportunity to help one of our clients reach their customers by using LinkedIn Advertising platform. LinkedIn Ads can be very effective for B2B campaigns and we wanted to learn how one would go about setting it …
Best readings from the past week!
19 Jun 12
EARLY MORNING READING MADE EASY! I read a lot of blogs, newsletters, articles, website and just general stuff about digital. To try, share the learnings and save people time, I’ve captured all the interesting articles below. ENJOY! New digital things: …
Why I’m probably throwing your CV in the bin
15 Jun 12
As you probably know, we’re hiring people at the moment. Account Managers, Account Executives and Designers; all required for our growing little agency. In advertising, it’s often pretty easy to mine the connections that you have to find good people …
What is the perfect structure in Facebook Advertising?
07 Jun 12
Two weeks ago I along with another two team members, Bec Badcock, and Russell Davies were set a Facebook Advertising Challenge. The Challenge was to create a campaign series of Facebook Ads that would generate the most amount of click …
How to make marketing attribution digestible?
12 Apr 12
One of the hot topics from ad:tech San Francisco was marketing attribution. Everyone was talking about it, but very few people were doing it. Two reasons for that: Time and Effort. To get it right it takes a lot of …
Is marketing attribution worth the effort?
04 Apr 12
Absolutely – the time invested in attribution is worth every second you spend in it. Marketing attribution is all about making better decisions and understanding customers more, so why don’t more clients and companies do it? Because it’s hard and …
Digital Download – The Communications Council presentation
30 Jan 12
Today Justin and I are going to do our annual presentation on Digital Marketing 101 (or as I like to call it Digital Download) to the new graduates going through The Communication Council’s grad programme. There will be a raft …
WiTH Collective take level 6
23 Jan 12
The decision to expand is quite daunting, but when you have people sitting right next to each other with little more than a meter between them it is quite an obvious decision. In November 2011, we signed the lease and …
Dick Smith trumps the daily deals sites
10 Jan 12
Daily deals sites are everywhere in Australia now. At last count there were around 823 sites dedicated to selling deals in specific locations, categories or across everything. Initially, these daily deals sites were crushing the retailers and making it hard …