21 May 12
Whilst every landing page will look different, successful landing pages are built on the same underlying framework – a group of page elements that are key to conversions. 1. Campaign Statement. What separates your business from its competition? Answer in …
15 May 12
It’s not about technology. It’s about psychology. The digital world is changing rapidly. The average consumer is tech-savvy and knows exactly what they want. Tailored copy, previously read, is now scanned. Banner ads are seldom given a second glance. Most …
10 Apr 12
In 2011, Google released as study showing the synergistic effects of SEM and SEO. According to the study, 89% of clicks from search ads are incremental. That is, if you removed the search ads, 89% of the clicks WERE NOT …
