01 Oct 12
Between design, copy and layout, sometimes it’s easy to forget the smallest elements that make any page really work. Even if the you get all of the above elements right, having one call-to-action slightly miss the mark, can have a …
20 Sep 12
Even though spring hasn’t completely sprung, and it would drive you nuts to see Christmas decorations this early, it is not too soon to start planning your brand’s Christmas activity. The reality is, brands seem to enter the Christmas rush …
05 Sep 12
Recent research from digital marketing software firm Kenshoo and publishing and events company Figaro Digital provides some interesting insights into UK internet users. Key points: Whilst UK consumers are browsing and researching products via mobile, they still prefer to turn …
25 Jun 12
Recently we had an opportunity to help one of our clients reach their customers by using LinkedIn Advertising platform. LinkedIn Ads can be very effective for B2B campaigns and we wanted to learn how one would go about setting it …
12 Apr 12
One of the hot topics from ad:tech San Francisco was marketing attribution. Everyone was talking about it, but very few people were doing it. Two reasons for that: Time and Effort. To get it right it takes a lot of …
04 Apr 12
Absolutely – the time invested in attribution is worth every second you spend in it. Marketing attribution is all about making better decisions and understanding customers more, so why don’t more clients and companies do it? Because it’s hard and …
