Arrival of Facebook timeline for brands

Telling your BRAND story with a new kind of profile

There’s been much talk in the past few weeks about Facebook’s launch of Timeline.  Until recently, this was only available for personal profiles, however Facebook have begun the roll out of Timeline for brand pages. US brands have already switched over, and the change is scheduled for 30th March here in Oz.   If brands are unaware and unprepared for these changes, they’re going to end up with a somewhat average looking Facebook presence come the end of the month.

A few brands that have already rolled over and looking pretty good are:

• Coca-Cola
• Mustang
• Subway
• Old Spice (I completely love their backdated posts.  My sense of humour, all the way)

We’ve pulled together a quick outline of the changes that are taking place that you can also take a look at on our Slideshare.

Does anyone else have a favourite Timeline brand page out there?